I feel that this is why our relationship works...

Me: Happy bullshit day!

Boyf: I'm so glad this day is here for me to tell you how much I love you, because I don't think I'd be able to without this holiday!

Me: And we can use this day to be sickeningly romantic despite the face that nothing has changed in our relationship since yesterday and everything will be back to normal tomorrow because it won't be named after some poncy wanker!